Social Media Training

Social Media is moving so quickly that any of us in the field need to constantly keep training to make sure that we know what are the tools and how are they changing so we can make the best use of them (and our time...)

Tonight I went to a class given by Martin Brossman and Cramer Gallimore titled "Just the Basics for your Business; Facebook Timeline, Pinterest & Google+".  The 3 hours went quickly as we were exposed to many new things.

Information that I found interesting:

Facebook Timeline

• Allows you to define when the business was started and add milestones to your history. This gives people the sense of how long you have been in business.
• Number of friends vs. number talking about you.  2-6% engagement is good, and if the engagement is really low, then maybe the business 'bought' friends to look better than they are...
• Your updates that people see in their news feeds is based on your engagement, so if there is low engagement, no one will see your updates...  (Don't let your page get stale)

Pinterest

• The 3rd largest social network which is amazing in that it has only been around ~2 years and has 2 employees...
• Great for companies with consumer product and experience offerings.
• 75% female users right now (know your market).

Google+

• It is slowly catching on so grab your page now.
• Google Places is now Google+ Local.  They have integrated lots of user comments, have composite pictures of your bricks & mortar, (may soon have 360 'street view' of the insides of businesses).
• My thought is that this is something not to neglect!

I have been going to Martin's classes at Wake Tech for several years and have learned much every time.  It is like drinking from a fire hose!  Martin's Business Page.